Working with British Cycling, HSBC Brand Partnerships Team and our partners Creative Midfiled we created a customised, gamified version of our Digital Engagement Framework.

In order to monitor and nudge behaviours with the right kind of stimulation we embedded the Trans Theoretical Model of Behaviour Change into the this system.

What we did

This system was developed in Co-Design with parents and service providers and does what many thought was impossible - makes high quality childcare flexible. We created a dynamic system that combines flexible service creation, booking management and staff resourcing - while at the same time maintaining compliance with Ofsted regulations

We created the ability for the system to facilitate a wide range of activity challenge formats and to act as a social hub for users to connect and share their stories.

We created a behavioural model, that distributed contextual articles, challenges and motivational nudges based on the user’s cycling behaviour and browsing activity.  We created a behavioural model, that distributed contextual articles, challenges and motivational nudges based on the user’s cycling behaviour and browsing activity

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The Outcome

The response to OCH has been incredible with examples of  users taking up physical activity for the first time and even reversing Type II Diabetes. Users feel more connected together, particularly during the Covid lockdown and we have many reports of HSBC colleagues feeling an enhanced sense of pride in the organisation