Get Active Hub

A social health & wellbeing platform for HSBC Employees

Get Active Hub users celebrating a strong finish

The Challenge

Building employee connection and pride in the HSBC/British Cycling brand partnership

HSBC UK Bank wanted to help staff improve their personal health and wellbeing and their sense of connection and pride in the organisation by encouraging staff to be more active and more connected to the banks brand partnership with British Cycling.

Two ladies enjoying a hike

What we did

Behaviour changing nudges, notifications and wellbeing habit formation underpinned by the Transtheoretical Model

We recommended a social approach to engagement over a heavily gamified, rewards orientated approach because we felt that this would be a more effective way to engage the people who were less active.

We delivered the first version of the system within 4 weeks with multiple upgrades and iterations deployed based on feedback and suggestions from champion feedback sessions.

We structured nudges, notifications and content delivery based on the Transtheoretical Model of Behaviour Change in order to gently coax users to take and action and maintain their course on their wellbeing journey.

We developed and deployed over 700 challenges with internal HSBC teams as well as the bank's existing charity and wellbeing partners.

A man doing yoga in his living room
Hikers enjoying a view of a lake and hills


Over 12,000 members, 800 plus wellbeing challenges, and transformed lives within an award-nominated social wellbeing platform

Get Active Hub engaged over 12K users who participated in over 700 health & wellbeing challenges across the pillars of physical, social, mental and financial wellbeing. They logged over 3.3million miles and posted up to 100K activity posts per month.

The Get Active Hub has helped people transform their lives, creating runners out of self-confessed couch potatoes and inspiring the fight against chronic lifestyle conditions such as Type II Diabetes. It inspired a stronger sense of connection between colleagues during lockdown and led to the development of a incredible community of 'Hubbers' and Wellbeing Champions.

The system was shortlisted by the Engage Awards and the Sports Industry Awards for the best use of technology in employee engagement.

Work with us
Want to chat to someone from our team about a project?
Get in touch