HSBC UK Bank wanted to help staff improve their personal health and wellbeing and their sense of connection and pride in the organisation by encouraging staff to be more active and more connected to the banks brand partnership with British Cycling.
We recommended a social approach to engagement over a heavily gamified, rewards orientated approach because we felt that this would be a more effective way to engage the people who were less active.
We delivered the first version of the system within 4 weeks with multiple upgrades and iterations deployed based on feedback and suggestions from champion feedback sessions.
We structured nudges, notifications and content delivery based on the Transtheoretical Model of Behaviour Change in order to gently coax users to take and action and maintain their course on their wellbeing journey.
We developed and deployed over 700 challenges with internal HSBC teams as well as the bank's existing charity and wellbeing partners.
Get Active Hub engaged over 12K users who participated in over 700 health & wellbeing challenges across the pillars of physical, social, mental and financial wellbeing. They logged over 3.3million miles and posted up to 100K activity posts per month.
The Get Active Hub has helped people transform their lives, creating runners out of self-confessed couch potatoes and inspiring the fight against chronic lifestyle conditions such as Type II Diabetes. It inspired a stronger sense of connection between colleagues during lockdown and led to the development of a incredible community of 'Hubbers' and Wellbeing Champions.
The system was shortlisted by the Engage Awards and the Sports Industry Awards for the best use of technology in employee engagement.
