Privacy Policy

Introduction

Your privacy and security is very important to us and we look after the information we hold about you carefully in line with data protection and privacy laws. We’ve set out below more detail on what information we collect about you and how we use that information.

Please do read this policy (which includes our policy on the use of cookies on our website) so you know what we are doing with the information we hold about you.

By accessing and using our services, you are agreeing to the terms of this privacy policy and to our cookie policy.

We may update this privacy policy and our cookie policy from time to time and will post any changes on our website at www.ember.ltd so it's a good idea to come back and read through it again. 

This privacy policy was last updated on 7th September 202


Who are we?

Any reference to "we", "us" and "our" is to Ember Technology Ltd

Ember Technology Ltd  is a company registered in Scotland (registered number is SC549072) with registered office at 8 Pentland House, Glenrothes, Fife, KY6 2AH. We are registered on the Data Protection Public Register. Our Data Protection Registration Number is ZA237999. To find out more information about the Data Protection Register, visit the Information Commissioner's Office website.


What services does this policy cover?

This policy covers all of our services and any reference to “you” or ”your”, means you as user of our services. Our services may include without limitation social media and/or interactive applications, audio visual content, text, photographs, advertising and other services which we may offer at or via the website at www.ember.ltd and/or other websites or media platforms which, for example, may enable you to view our content over a mobile or wi-fi network (the “Services”). This privacy policy applies to the collection and use of your information by us and parties that we authorise (such as our suppliers and sub-contractors).


What information do we collect?

What information we collect about you depends which of our Services you are using. The information that we may collect includes: 

  • General Anonymised Browsing Behaviour
  • Submission of an enquiry through the website 


When do we collect information?

We collect information in two formats: 

  • Cookies
  • Form filling

We may also combine information that you provide on one Service with information collected from other Services and/or with information that is publicly available or that we receive from other reputable sources. All information will be stored and used in accordance with this privacy policy.


Cookies and similar devices

In addition, in common with many other online services, we and our authorised third parties may use "cookies" and/or other devices to store and sometimes track information about you. For more details about what cookies are, the cookies that we use and how to disable them.





Cookie Name

Duration

Why we collect it

_ga

2 years

Used to distinguish users.

_gid

24 hours

Used to distinguish users.

_gat

1 minute

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

AMP_TOKEN

30 seconds to 1 year

Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

_gac_<property-id>

90 days

Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.

How will we use your information?

Your information may be used by us and our authorised third parties to:

monitor, develop and improve the Services and/or your experience. This may include personalising the advertising and content you see, based on the details given by you and/or your activity on the Services;

process and deal with any complaints or enquiries made by or about you;

investigate any suspected breach of the Terms of Use or the breach of other terms and conditions otherwise relating to you;

to contact you with service messages. By way of example only, if any of the Services for which you have registered is no longer available, we may contact you to let you know that it has closed and inform you of any similar services offered by us and/or a third party partner on our behalf;

  • To help us improve the website experience 
  • To help us receive enquiries through the website 


What about third parties?

We may pass information about you to other parties as follows:

to third parties authorised by us such as our employees, contractors, suppliers and/or agents including without limitation our customer care teams to administer the Services provided to you by us now or in the future;

where we have your consent to do so, to third party suppliers providing services you have requested following an accident or for marketing communications (see section on "Marketing Communications);

as part of general statistical information about the Services user base, sales patterns, traffic volumes and related matters. These details will not include information personally identifying you;

to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence, unlawful activity or suspected breach of the Terms of Use and or the breach of other terms and conditions or otherwise where required by law. We will co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location of or any information about anyone breaching any relevant terms and conditions or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders;

if there are changes to our business (see section below on “Changes to our business”).

We may also display targeted advertisements based on the personal information that we hold. We do not provide your personal information to advertisers but advertisers and ad serving companies may assume that you meet the targeting criteria for that ad, for example men aged 35-50.

Please note this policy does not cover companies, services or applications that we do not own or control, or to people that we do not employ or manage including without limitation third party websites or applications/widgets (e.g. from “social media” platforms such as Facebook or Twitter) which we link to or offer via our Services, nor does it cover advertisers. Also, it does not cover certain pages and services provided via our Services which are hosted, managed and operated by other parties. These services, applications and third parties may have their own privacy policies and/or terms and conditions of use, which we recommend you read before using any such services. These third parties and services are wholly independent of us and are solely responsible for all aspects of any transaction you may make using such services.


Service providers based outside the United Kingdom

We use certain third party companies to perform some functions of the Services on our behalf (for example sending e-mails to you or analysing data that is collected from the Services). These third parties are only allowed access to your information needed to perform these functions. They are not allowed to use it for any other purpose. Some of these third party companies are either located and/or have servers which are located outside the European Economic Area. Where we share your information with such companies, we will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this privacy policy, however please note that the data protection and other laws of such countries may not be as comprehensive as those in the European Economic Area.


Changes to our business

If we decide to change or re-organise the structure of our business, we may need to pass your personal information so that we can continue to effectively deliver the Services to you. Also, if we become involved in a merger, acquisition or other transaction involving the sale of some of our company's assets, user information (including the personal information collected from you through your use of the Services), may be included in the assets which are transferred to the new owner. If there are changes to our business, your personal information will remain subject to this privacy policy.


What about security?

We endeavour to take all reasonable steps to protect your personal information. Where possible we use industry-standard technology to allow for the encryption of sensitive information. Please always think carefully before disclosing information to other users or otherwise making your information publicly available. It is important that you are aware that any information you disclose to another user may then be disclosed by that user. We have no responsibility or control over the contents of communications made between users of our Services.


Amending your information

Where you register your details for certain Services and open a user account that you can then use to access and log on to use those Services, you may change or update your login and password or other details at any time via your account. If you are not registered for these Services but wish to amend your details then please contact us (see “Contact Us” section below). You must make sure that you update your details as soon as possible with any and all relevant changes.


Contact us

You can email us with any questions, queries or complaints at support@ember.ltd