3 screens overlapping one another showing different pages of the Cycle Hub portal
two mobile phones over lapping, the front showing the feed page of the cycle hub application and at the back showing the challenges page
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Working with British Cycling, HSBC UK Brand Partnerships Team and our partners Creative Midfield, we created a customised and gamified version of our Digital Engagement Framework.

To date HSBC colleagues have logged over 525,000 activities across walking, cycling, running and home/gym workouts and over 2.2 million miles in Get Active Hub.

What we did

Working with British Cycling, HSBC Brand Partnerships Team and our partners Creative Midfield we created a customised, gamified version of our Digital Engagement Framework. In order to monitor and nudge behaviours with the right kind of stimulation we embedded the Trans Theoretical Model of Behaviour Change into the this system.

We created the ability for the system to facilitate a wide range of activity challenge formats and to act as a social hub for users to connect and share their stories.

We created a behavioural model, that distributed contextual articles, challenges and motivational nudges based on the user’s cycling behaviour and browsing activity.  We created a behavioural model, that distributed contextual articles, challenges and motivational nudges based on the user’s cycling behaviour and browsing activity

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6 iphones on display showing different pages of Our Cycle Hub application

The Outcome

The response to Get Active Hub has been incredible with examples of users taking up physical activity for the first time and even reversing Type II Diabetes. Participants feel more connected together, particularly during the COVID lockdown and we have many reports of HSBC colleagues feeling an enhanced sense of pride in the organisation

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